• Keyword topics: Our SEO strategy will concentrate on four keyword topics.
• Traceable keywords: We will also concentrate on 20 target keywords, and trace 100 keywords.
• Page optimization: We will equally either recommend or carry out optimization of website pages every single month.
• Link building that is locally relevant: Our work will include building backlinks from local directories and local search browsers, and raise business listings and NAP enabled citations monthly, to propel online local presence.
• Optimization of content: We will publish industry-focused, informative content that brings value to the reader, and write or modify website content to elevate search rankings.
• Social posting: We’ll create accounts and set up business profiles on the most important social networks, and consistently post quality content, at regular intervals.
OUR PROCESS:
1. Site auditing, and data intake: Your client’s webpage and the overall online presence of their business are reviewed, as we collect data on their focus audience and potential goals.
2. Keyword research: We then carefully select the top 20 keywords for your client’s sites, based on their industry’s vertical and its geographical location to ensure that we obtain the better results possible. Then, the target keywords are agreed upon by mutual consensus.
3. On-page and page content optimization: Taking what we have learned from our site audit and keyword research, our work now applies this knowledge to a high-quality enhancement of the content of your site, to ensure that it engages visitors. This extensive on-page improvement consists in, but is not limited to, Google Tools integration, checking for plagiarism, load time and mobile friendliness checks, introduction of page titles, meta descriptions, proper header tags and interior linking, setting up of local schemas, usage of image alt attributes and hyperlink improvement.
4. Local enhancement: After the content optimization is finished, we set up our efforts on raising the local online relevance of the business by submitting it to the top local search motors and directories, including Bing Local, Apple Maps, Facebook, Google My Business, among others.
5. Link building, every month: Through monthly and thorough link building, carried out using informational content posting, increasing of local citations and NAP-enabled directory proposals, and by using a professional backlink portfolio, we increase the ranking of the website for the specified target keywords.
MONTH 1 :
• Agency Reviewing and Personalized Dashboard.
• Complete Website Status Evaluation.
• Page Specific Evaluation, in up to 20 pages.
• Analysis of Two Principal Competitors.
• URL Mapping and Keyword Grouping.
• Checking for Duplicate Content, in up to 20 pages.
• Google Penalty Checking.
• Setup of Web Form for Conversion Tracking.
• Review Widget Installation and Review Monitoring.
• Call Tracking in up to 200 Minutes (ask for quote).
• Tracking of Web Form Conversion Rates.
• Event and Conversion Tracking, for up to 4 goals.
• Home Page’s Scroll Map.
• Home Page’s Heat Map.
• User Testing Video.
• Hyperlinks, Images, Internal Links and Tag Headings Enhancement, in up to 8 pages.
• Optimization of Title and Meta Tags, in up to 20 pages.
• Efficiency Improvement of Robots.txt.
• Addition of Rich Snippets, in up to 20 pages.
• Canonicalization.
• Voice Search Enhancement.
• Writing of Local Business Information Schema (Name, Address, Phone and Opening Hours), in up to 20 pages.
• Logotype and Image Schemas, in up to 20 pages.
• Map Schemas, for up to 20 pages.
• Reviews Schema, for up to 20 pages.
• Frequently Asked Questions Schema.
• Setting Up of Google My Business (GMB).
• Listing Enhancement in Google My Business (Addition of Videos, Images, Operative Hours).
• Customized GMB description, of up to 750 characters.
• Three GPS Listing Submissions.
• Google My Business Website Embed.
MONTH 2
• Link Detoxing, in up to 100 domains.
• Homepage and One Extra Landing Page Speed Testing (for Desktop and Mobile Versions).
• Improvement of Hyperlinks, Tag Headings, Images and Internal Links, in up to 6 pages.
• Website Content Writing for Four Websites, up to 250 words per page.
• Four Editorials in Guest Blogs, With Social Boost.
• Writing, Diffusion and Social Boost of One Press Release.
• Creation and Distribution of One Infographic (with Social Boost).
• One News or Magazine Placement.
• Two Questions and Answers (Q&A) Posts Writing.
• Writing of Content for a Frequently Asked Questions (FAQ) Page.
• Account Creation, Installation and Setup of a Google Analytics Account.
• Filtering (Including Spam Referral Filters and IP Filters) in Google Analytics.
• Account Creation, Installation and Setup of a Google Search Console Account.
• GC 404 Error Connection Repair, in up to 20 pages.
• GSC 301 Page Redirection Setting Up, in until 20 pages.
• Broken Link Fixing, in up to 20 pages.
• Installation, Setup and Account Creation of a Bing Webmaster’s Account.
• Creation and Submission to Google and Bing of XML Sitemaps.
• Creation, Uploading and Linking of User HTML Sitemap.
• Local Listings in Bing, Facebook and Apple Maps
• Yelp Advanced Improvement (Requires Phone Verification).
• Four Authority Business Listings.
• Eight Second Tier, Industry-specific Local Citations.
• Local Citations Status Assessment.
• Fixing of NAP (Name, Address and Phone) Inconsistencies.
• Existing Listings Enhancement.
• Troubleshooting of Duplicate Listings.
• Social Boost for Website (4 URLs for 5 sites).
• A Promotional Video (1 video for 10 sites).
• A Corporate Presentation (1 presentation for 10 sites).
• Four Social Network Citations.
• Social and Local Community Setup.
• Distribution of Coupons (if provided, up to four).
MONTH 3
• Optimization of Images, Tag Headings, Hyperlinks, and Internal Links, in up to 6 pages.
• Three Google My Business (GMB) Posts.
• Four Google My Business Q&A’s.
• In up to 20 images, Image GEO Tagging.
• Photo Submissions of Four GEO Tagged Images to 5 Sites.
Monthly, ongoing services:
• Four Editorials in Guest Blogs, with Social Boost.
• Four Citations in Social Networks.
• Business Listing at Four Authoritative Directories.
• Eight Second-tier, Industry-specific Local Business Citations.
• Social Website Boosting, in 4 URLs along 5 Websites.
• Total, 24/7 Access via Web to All Status Reports.
• Weekly SEO Reports on the Status of the Campaign.
• Monthly SEO Performance Reports.
• Customer Support by Email, Chat and Phone.
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