The SEO | Spanish Platinum offering includes:
• Specific keyword subjects: Our SEO work will concentrate on six keyword topics.
• Trackable keywords: We will also concentrate in 30 target keywords specifically chosen for your sites, and track 150 keywords that are particularly relevant for your page.
• Page enhancement: We will directly improve or offer new recommendations for your website pages, every month.
• Relevant link building: Our work will also include building backlinks from local directories and search engines, startup business listings and NAP-enabled citations monthly, to boost your local online presence.
• Content improvement: We will focus on posting informative and industry-relevant content, and in generating or revising website content to raise search ranking positions.
OUR PROCESS:
1. Site audit and information intake: Our work starts with a complete assessment of your client’s website, evaluating their online presence as a company, and with gathering data on their target public and potential objectives.
2. Keyword research: Then we thoughtfully select the top 75 keywords for your client’s sites, using information on their industry’s vertical to ensure that we obtain the better results possible. Then, the target keywords are accepted after mutual agreement.
3. On-page and page content optimization: Drawing from what we have gathered from our website audit and our keyword research, our work now consists in applying this knowledge to a high-quality enhancement of the content of your site, to ensure that it engages visitors. This extensive on-page improvement consists in, but is not limited to, Google Tools integration, checking for plagiarism, load time and mobile friendliness checks, introduction of page titles, metadescriptions, stablishing of proper header tags as well as interior linking, setting up of local schemas, usage of image alt attributes and hyperlink enhancement.
4. Local optimization: After the content enhancement is completed, we set to reinforce the site’s local presence by submitting the business’ profile to the best local search engines and registers including GMB (Google My Business), Bing Local, Facebook, Apple Maps and more.
5. Monthly link building: With monthly work of link building, done through informative content posting, local citations and NAP-enabled submissions to directories, we constantly rank the website for selected target keywords using authoritative backlink records.
MONTH 1
• Agency Reviewing and Personalized Dashboard.
• Global Website Status Assessment.
• Page Specific Appraisal, in up to 30 pages.
• Analysis of Three Principal Competitors.
• URL Mapping and Keyword Grouping.
• Duplicate Content Checking, in up to 30 pages.
• Checking for Google Penalties.
• Setup of Web Form for Conversion Tracking.
• Review Widget Installation and Reviews Monitoring.
• Call Tracking in up to 200 minutes (ask for quote).
• Tracking of Web Form Conversion Rates.
• Event and Conversion Tracking, for up to 6 goals.
• Home Page’s Confetti.
• Home Page’s Overlay Report.
• Home Page’s Scroll Map.
• Home Page’s Heat Map.
• User Testing Video.
• Enhacement and Placement of Titles and Meta Tags, in up to 30 pages.
• Optimization of Images, Hyperlinks, Tag Headings and Internal Links, in up to10 pages.
• Optimization of Robots.txt.
• Addition of Rich Snippets, in up to 30 pages.
• Normalization.
• Voice Search Enhacement.
• Setup of Local Business Information Schema (Business Name, Address, Phone and Opening Hours), for up to 30 pages.
• Schemas of Images and Logotypes, for up to 30 pages.
• Reviews Schema, for up to 30 pages.
• Map Schemas, in up to 30 pages.
• Frequently Asked Questions Schema.
• GMB (Google My Business) Setup.
• Google My Business Listing Enhancement (Addition of Videos, Images, Working Hours).
• Customized GMB description, of up to 750 characters.
• GMB Website Embedding.
• Five GPS Listing Submissions.
MONTH 2
• Link Detoxing, in up to 150 pages.
• Speed Testing for Homepage and Two Other Landing Pages (in Desktop and Mobile Versions).
• Improvement of Hyperlinks, Tag Headings, Images and Internal Links, in up to 10 pages.
• Website Content Writing for Six Websites, up to 250 words per page.
• Six Editorials in Guest Blogs, With Social Boost.
• Writing, Distribution and Social Boost of One Press Release.
• Making and Diffusion of One Infographic (with Social Boost).
• One News or Magazine Placement.
• Two Questions and Answers Posts Writing.
• Content Writing for a Frequently Asked Questions Page.
• Account Creation, Installation and Setup of a Google Analytics Account.
• Filtering (Including Spam Referral Filters and IP Filters) in Google Analytics.
• Google Search Console Account Installation, Setup and Account Creation.
• GC 404 Error Connection Repair, in up to 30 pages.
• GSC 301 Page Redirection Setting Up, in until 30 pages.
• Fixing of Broken Links, in up to 30 pages.
• Creation and Submission to Google and Bing of XML Sitemaps.
• Creation, Uploading and Linking of User HTML Sitemap.
• Local Listing Enhancement, in Facebook, Bing and Apple Maps.
• Bin Webmaster’s Installation, Setup and Account Creation.
• Yelp Advanced Enhancement (Requires Phone Verification).
• Six Business Listings in Authoritative Directories.
• Twelve Second-tier, Local and Industry Focused Business Citations.
• Auditing of Local Citations.
• NAP Inconsistencies Solving.
• Existing Listings Optimization.
• Duplicate Listings Fixing.
• Website Social Boost (6 URLs for 5 sites).
• Two Promotional Videos (2 videos for 10 sites).
• Two Business Presentations (2 presentations for 10 sites).
• Creation and Distribution of One Voiceover Video.
• Six Social Network Citations.
• Setup of Local and Social Community.
• Distribution of Coupons (if provided, up to 6).
MONTH 3
• Enhancement of Images, Hyperlinks, Tag Headings and Internal Links, in up to 10 pages.
• Four Google My Business Posts.
• Six Google My Business Questions and Answers (Q&A) Posts.
• Image GEO Tagging, of up to 30 images.
• Submission of GEO Tagged Photos (6 photos in 5 sites).
Monthly, continued tasks:
• Six Editorial Posts in Guest Blogs (with Social Boost).
• Six Citations in Social Networks.
• Six Authority Business Listings.
• Twelve Local and Business-specific, Second Tier Citations.
• Social Boost of Websites (6 URLs, in 5 sites).
• Web-based, Total Access to all Status and Performance Reports.
• SEO Status Reports Delivered Every Week.
• SEO Monthly Performance Reports.
• Email, Chat and Phone Customer Support.
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